ABOUT ME

 

Being a curious individual, my creative direction has always been informed by what I believe are the behaviors and emotional drivers of what it is to be human. We seek the “why” in everything. That reasoning is what leads to the decisions and choices we make, as consumers and as business folk. That's why there is no such thing as simply pretty design and clever language. Everything must be steeped with resonance. Yes, at times subjective, but always with intention. My work always begins with the question “what matters?”

 

For the past several years I have been deeply immersed in my own brand called frank. food company, a welcoming and inclusive food shop and companion gastropub. Previous to frank. my professional path was wildly circuitous, and I am deeply grateful for the journey. I cut my teeth at Calvin Klein when Mark Walberg was rapping and Kate Moss was an unknown waif from England. From there I co-founded the boutique fashion advertising agency Badgerway, planted myself at Saatchi & Saatchi for a run with L’eggs and Playtex, launched and produced Martha Stewart’s lifestyle television show, marketed sexy plus-sized clothing for Lane Bryant, positioned myself with TATOO Brand Consulting, extended the Discovery brand with stores, and lead creative for the integrated marketing arm of Edelman.

 

Always craving a new challenge, my ideal day starts with yes. 

 

Say hi.