Convincing a huge organization like Edelman that internal resources were more valuable than established vendor relationships required a compelling narrative (aka spin). Ruth was conceived and launched as the internal, full-service marketing arm ready to serve the robust and diverse client roster of the international PR firm. Our ability to play well in the sandbox and offer capabilities that provided greater control of the output drove desire internally.
By building original creative assets, Ruth was able to retain millions of dollars that normally would have been spent outside the organization thus raising the profitability of the mothership. Ruth’s creative work tapped into the instinctual, qualitative aspects of the consumer and gained greater trust with clients.