A new platform, new voice, new mindset – this was IZOD’s moment to reintroduce themselves to golf-influencers, media and key industry executives. Beginning with a fresh brand platform and voice, we established IZOD Golf as an original.
Reaching a younger target demographic, we disrupted the societal expectations of The Masters and created the platform for a groundbreaking social conversation. The IZOD Social Hub co-hosted a launch party with Maxim Magazine and broke through the staid clutter with a successful introduction of its new line of apparel.
Media hits were garnered in Sports Business Journal, SB Nation, Sports Business Daily, Golf Channel, Golf.com, SI.com and more.